Marketing and Branding
ESC's marketing consultants leverage their experience and creativity to assist your organization in developing a marketing and branding strategy that is right for you.
Principal Topics:
- Examining the 5 Ps of marketing strategy: Product, Price, Promotion, Place and Positioning.
- Assessing the strength of your organization's brand. A brand is a lot more than a logo, a name or a tagline - it's your identity. Your brand forms the foundation of the bond between you and your target consituencies.
Process
Benefits
- Messages aligned with the values/needs of target consituencies
- Prepared to handle FAQs and difficult questions about the organization
- Potentially thinking differently about the organization
Potential Deliverables
- Marketing and Branding Plan
- Identifed key marketing issues and resolutions that recognize limited resources
- Detailed Action Plan